Medar
Viewed by Mona and Medar, Montréal, 2024
Tati au Miel’s debut solo exhibition, Press Pictures - “Rêverie”
Tati
Mademoiselle Ugly Boutique - Campaign, 2024
Mademoiselle Ugly Boutique has always been more than just a imaginary boutique for those who knows it, at first it was all about making people lead of its existence, a sacred place that I visted countless times myself. It’s a home and a symbol of the unmistakable MUB spirit herself. Now, as MUB’s physical space opens its doors more and more, it becomes not only the place where her work comes to life, but where her love for clothing and style is shared openly with others.
Though the boutique was never officially launched, glimpses into its world were shared online, sneak peeks, spontaneous fittings, last-minute photoshoots, and hangouts that turned into creatives. Now, with the doors fully open (when she decides to) we returned to capture the essence of the space as we found it: raw, intimate, and real. A place where friends and muses gather, their bags refilled and their hunger satisfied by MUB herself, surrounded by an atmosphere that feels both inviting and inspiring. A modest space filled with personal touches and quiet poetry that embody MUB's essence. Yet the racks are always full of treasures, inviting us back again and again.
This direction was meant to show the spirit behind the scenes, a genuine glimpse of what this boutique has always been.